Mastering business skills for artists


6 hour course: 10.30am-1.30pm/ 3.30-6.30pm
ADA – C/ Jenner, 6, bajo dcha. (Madrid)


This course is designed for artists wishing to convert their studio practice into a successful commercial business. It is aimed at artists working in the visual arts sector, however, this course also provides a good foundation for anyone wishing to commission artwork such as foundations, museums, and individual collectors.

A broad range of topics essential for every artist will be covered from how to organize and present their studio professionally, strategy, exhibitions, pricing, marketing, social media management, networking, negotiating commissions and gallery representation and how to make the most of artistic opportunities in the traditional art world and beyond.

Furthermore, the course will also provide essential knowledge to artists on understanding their intellectual property rights: copyright, design rights, moral rights, resale rights, trademarks and patents. There will be a focus on issues such as whether an artist´s work can be protected, use and transformation of third-party works and what can be done if an artist´s intellectual property rights are infringed.

Two of Spain´s leading art world figures, the artist Daniel Canogar and the art lawyer, Blanca Cortés, will lead the programme.

(Image credits: Amalgama Phillips at the Phillips Collection ©Studio Daniel Canogar)


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