Arte e Inteligencia Artificial
MadridJune 5th 2019

Arte e Inteligencia Artificial

Organised by ADA and the Telefonica Foundation.

Date and place: 5th June 2019 at  19.00h, Espacio Fundación Telefónica (C/Fuencarral 3, Madrid).

For decades artists have worked alongside machines to produce art.  For example, in the 1970s, artists such as Harold Cohen, created a computer programme called AARON which he hard coded with instructions which AARON then followed in order to produce whatever images the artist had in mind. Cohen taught AARON rules about how to portray perspective in art and how to draw the human body, flowers and plants – for example, he programmed the machine so that it knew that branches become increasingly thinner as they get longer.  But AARON wasn´t creative or autonomous in itself.  It couldn´t produce any new styles or imagery on its own. Each new artistic capability had to be hard-coded or programmed into AARON by Cohen.

But artists have now gone a very important step further.  Artists are now training machines to learn to create new art all by themselves.  Artists do this by feeding or scanning the machine with images of real art, not so that the machine follows a set of rules like AARON but so that the machine learns a specific aesthetic and then generates new images on its own based on what it´s learned.  In this scenario, the artist doesn´t provide the machine with any rule or instruction, he/she only exposes the machine to a large number of visual examples and allows the machine to draw its own conclusions.  So, the machine learns to generate new art all by itself and the artist and machine are collaborators or partners in this process. Some suggest that AI art has given us the next great art movement.

This event will explore the role of AI in art with contributions from an artist working with AI, a patron promoting AI artists in order to bring them to the attention of collectors and institutions around the world and a lawyer specialising in intellectual property law who will address the copyright considerations.



  • Jake Elwes

Jake Elwes (UK), born 1993, is currently based in London. His recent works have looked at Artificial Intelligence, investigating the technology, philosophy and ethics behind it. Jake graduated with a BA in Fine Art from the Slade School of Fine Art (UCL), London in 2017, having also attended SAIC, Chicago (Erasmus), in 2016 and Central St Martins (foundation) in 2012.

Jake has exhibited in the UK and internationally, including Bloomberg New Contemporaries 2017, Newcastle & London, UK; Ars Electronica 2017, Linz, Austria; CYLAND, Venice; Victoria and Albert Museum, London, UK; City Loop, Barcelona, Spain; NIPS 2017, Long Beach, US; Nature Morte, Delhi, India; ZKM, Karlsruhe, Germany; Frankfurter Kunstverein, Germany and Centre for the Future of Intelligence (CFI), Cambridge, UK.

  •  Alexandra Pygall

Alexandra is a Partner in the London office of Stephenson Harwood LLP, an international law firm. She is an intellectual property expert and advises on both transactions and disputes. Alexandra regularly works with clients in the art and cultural property sector. Alexandra believes in providing straightforward and practical advice in context.
Alexandra’s work covers a broad range of intellectual property matters across all IP rights – copyright, trade marks, design rights, patents and associated rights in confidential information (including know-how and trade secrets).
In the fine art and cultural property sector, Alexandra has advised on a variety of issues including disputes regarding alleged copyright and trade mark infringement in relation to works of contemporary art and photographs. She has also advised in relation to IP issues which have arisen in relation to the purchase and commissioning of works of art.

  • Mun-Jung Chang

Mun-Jung Chang is Director of Art Projects at ONKAOS.  ONKAOS represents leading figures in the field of AI art such as Mario Klingemann, Smack and Cool 3D World and promotes AI artists to bring them to the attention of collectors and institutions around the world.  Previously Mun-Jung was Art Projects Coordinator at IvoryPress for 8 years and coordinated exhibitions by artists including Edmund de Waal, Yves Berger, Cornelia Parker and Nam June Paik.  Mun-Jung holds a degree in Fine Arts from the Complutense University in Madrid. In 2007, she obtained an international studies scholarship to study the final year of her degree at The School of the Art Institute of Chicago.  She also holds a Masters degree in  “the Art Market and Management of Related Companies” from the Antonio de Nebrija University.



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EVENT PHOTOS (courtesy of Foundation Telefónica)